The Field Work Nutrition Co. Manifesto

Posted by casey weaver on

Our Mission

Field Work Nutrition Co.’s mission is to never fail to fuel an athlete or adventurer in the field. We are committed to using the best ingredients nature has to offer, without compromising our products’ performance. We value real food over anything processed and artificial, but recognize that the ways we push our bodies to achieve our physical pursuits require a combination of wholesome food and clean, targeted fueling. That may mean winning in the lava fields of Kona, staying above the fray and hiking the John Muir Trail, or just grinding out of an evening workout. Whatever your pursuit, we are with you in the field.

Our Values:  Sincerity. Simplicity. Quality. Grit.

We value simplicity, the natural, and a general pursuit of an active lifestyle. We value sincerity, simplicity, quality, and grit, but keep a level head and try to achieve a balance while pushing ourselves to the pinnacle while enjoying the process and the journey. We have fun, and we don’t take ourselves too seriously. We call it like we see it, which means sometimes we say the things that others won’t say. We’ve got a bit of an edge, and we own it. Most importantly, we’ve got your back.

We make nutritional products that work, built to support the best athletic specimens on the planet and the every day athlete alike. They are created from high-quality ingredients and tested for contaminants. We stand behind our products. We don’t rely on touting science nonstop because for us, making products that are efficacious is a given – if they don’t do what they are designed to do, what is the point?

We believe that pushing our body to compete it sports, or any sort of physical activity, is as sincere and pure of a human pursuit as it gets. For those of us who get it, it connects us in a way that others can’t see. There is nothing compelling any of us live this life other than “that feeling”- you know what we’re talking about. In this pursuit we take care of our bodies so we can continue to live rugged for years and years. It’s not about six pack abs or ripped biceps. We like to live, we like to compete, and we like to do it in a healthy way.

It’s not always easy to make the healthy choice. To put in little bit of effort to get up and go for a run, or opt for the recovery shake over pizza and beer, but we do it (most of the time…we still like beers!), because we know we’ll be better off for it. In the long run we’ll be able to keep doing the things we like to do because we’ve taken care. While too many people are wishing they were out there living a life they see on social media, in magazines, on TV, or in movies, we’re doing it. And with every healthy choice we make we are ensuring we’ll be able to keep doing it.

While other companies pay for or try to manufacture “authenticity,” we simply live it. We surround ourselves with a community of likeminded people who share our same ideals, treat themselves right, are positive, and want to get the most out of their bodies and thus out of life.

We are real, we’re not perfect, we certainly don’t always make the right choice, but we like to surround ourselves with others that are real, too. We know there is strength in the resolve of the individual, but collectively what we stand for is much greater. We welcome anyone that wants to fight this good fight; anyone who is pushing themselves physically to do the things that makes them tick, keep them sane, and get them out of bed each morning. It may not be easy all the time, but it’s certainly worth it. If you’re going to do it, do it from the heart.

 

We’ll see you out there.

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