If you've been following along with our company's growth over the past few years (well, almost 2) since launch, you know that we are passionate about giving back to the causes we hold near and dear, and believe are important for the health and well being of our planet, and all of us on it.
Through our Dirt for the People initiative, we have given back to various causes, but will now be giving 1% of sales (not profits...but sales) permanently to organizations that support sustainable agriculture. We believe that healthy agricultural practices will not only help nourish earth's growing population, but will do so in a way that protects the earth for generations to come.
So how does it work?
We believe in democracy! Well, representative democracy, anyway, where in this case we are the representatives. Each quarter we will identify a handful of organizations that we feel pass muster as qualified, responsible organizations supporting sustainable agriculture. We will send out a poll to all of our customers for that quarter, giving them the opportunity to voice where they would like to see a percent of their purchase go.
So if you make a purchase with us at any time in that quarter, your vote will count as to where a percent of your dollars will go!
That's it...it's that simple. Thanks for your support of what we are doing, and know that along the way any money spend with our company will go back to creating a healthier world to help feed us all.
Artwork by fellow member of our SoCal mountain bike community Adam Talan